Mystic tea

This project was developed during my time at California State University, Fullerton, where the assignment was to conceptualize a company and design its packaging from the ground up. I chose to create a fictional cannabis tea brand called Mystic Tea.

The vision behind Mystic Tea was to craft a brand that felt approachable and calming, while still standing out within a competitive market. I focused on building a packaging system that balanced simplicity with character—keeping the overall layout minimal and clean, while allowing the color palette and hand-drawn illustrations to carry the brand’s personality.

Through this approach, the packaging communicates a sense of relaxation and mindfulness, which aligns with the product’s purpose. Each design element was chosen to reinforce the brand identity: the color scheme evokes natural, soothing tones, while the illustrations add a playful and memorable touch. Together, these details create a cohesive identity that is both distinctive and inviting.