2024 Arts Week-College of the Arts, CSUF
about the event
Arts Week is a university-wide educational initiative that highlights every discipline within the College of the Arts—Visual Arts, Dance, Music, and Theatre. It serves as a platform for artists to showcase their talents while engaging in collaboration with faculty and industry professionals. The event is proudly funded by Associated Students Inc., CSUF.
THE TEAM
Instructor: Professor Fernando Del Rosario
Project Managers: Alice Giang Le & James R.
Logo Design & Development: Joshua Fuentes & Alice Giang Le
Event Calendar: Kenny
Color/Typography: Jasmine & James P.
Character Illustrations: James P. & Joshua Fuentes
Sticker Design: Joshua Fuentes
T-Shirt Design: James P
Social Media: Alice Giang Le, Jasmine, James R.
Struggles
Each year, the event adopts a new theme, challenging the Art Inter-Council team and designers to reintroduce it to students in a fresh way. However, despite its scale, the event continues to face difficulties in drawing strong participation and building lasting brand awareness.
Solutions
In 2024, the event adopted a 2000s animation theme, with a team of six designers tasked with reimagining its logo. Drawing inspiration from the CSUF mascot and utilizing a bold, vibrant color palette, they aimed to set the brand apart from other campus events. To further strengthen its presence, the team also introduced a variety of marketing strategies to boost visibility across the university.
